01. Campaign of those YearWinnerIKEA ITALIA RETAILTitle:No Room for ViolenceIn occasion of the global day for the Elimination of Violence against Women, IKEA Italy started together with the NGO Telefono Donna, the multi-channel campaign »No space for violence » to increase awareness on domestic abuse during in-store, social networking, PR, Public Affairs and digital PR communication actions with huge effects concerning engagement and reputation. BVG – Berliner VerkehrsbetriebeTitle:BVG x adidas – The Ticket-ShoeAgency:GUD. berlin, Jung von Matt, achtung! Because of Berlin’s underground and anti-establishment civilization, young Berliners hate BVG transit that they don’t buy train tickets when compelled to use it. How do we change hate to honor? By winning the respect of the hottest underground brand on earth: adidas. Together with the limited variant BVG x adidas Originals EQT Berlin. A sneaker that is a yearly ticket. Diageo – SmirnoffTitle:Smirnoff EqualizerAgency:Carat, SpotifyThis is the narrative of just Smirnoff, an activist brand in songs, and Spotify, the world’s biggest music platform, came together to transform peoples’ listening habits at scale by raising the number of women artists they listen to. Henning-OlsenTitle:The Polar RaceAgency:NucleusEmployees at Norwegian ice cream manufacturer Hennig-Olsen Is raced each other in an epic effort to the South Pole. The Polar Race boosted job satisfaction, improved health and increased productivity, reduced sickness lack thereof and had a net positive Vodafone Romania launches Future Chatbot – Business Review impact on the corporation’s bottom line. The project produced front pages and 22 headlines in nationwide social websites. Visit Faroe IslandsTitle:Faroe Islands TranslateA language expires every 14 days. How do you protect your langugage, when you’re one of the smallest countries on the planet, and your language is ignored by Google Translate? You make the world’s first LIVE translation service and phone it Faroe Islands Translate. Folks just write what they want translated and a random Faroese volunteer turns about their camera and translates. 02. Campaign of the Year (small-budget)WinnerEuropolTitle:EU Many WantedThis EU Most Desired campaign, launched during the summer season 2017, published a set of glowing’wish you were here’ postcards addressed to criminals to be able to provide them the visibility that they seek to avoid. Realized totally in house with zero funding, the campaign got more than 1 million views from one week by people from all around Europe and has produced a huge crowdsourcing police network. Bistro AgencyTitle:THANK YOU, CZECHSMore of a social experimentation with extreme medial effect than a timeless campaign. We allow the folks receiving development aid in the Czech NGO PIN express their fascination with their native languages and people proved to the general public not every thing foreign needs to be automatically harmful. Traditional offline media has become a digital effort launcher. J